Big 10 Voting Challenge

The Big Ten Voting Challenge is a contest that hopes to increase the number of registered student voters and encourage participation at the polls. In 2018, the first year of the challenge, the average student voting rate across the Big Ten Conference spiked to 43 percent, surpassing the national average rate of 40 percent, and more than double the 2014 rate of 19 percent.

This year, each of the 14 schools within the Big Ten Conference will be competing for the campus with the greatest overall turnout in 2020, and the campus with the greatest growth in turnout from 2016 to 2020.

The 14 presidents across the Big Ten Conference have agreed to continue the challenge for the 2020 presidential election. You can read more about the 2020 program on the Ginsberg Center website.

The digital assets representing the challenge are provided in standard formats and are available to U-M communicators and student groups to help promote this effort.

Please note: we’ve made Photoshop PSD files available in the event that the existing JPG graphics do not work with your unit’s digital application. These PSD files will allow a designer to resize/rescale as needed.

If you have questions or require support, please contact us at

Big Ten Voting Challenge MARKS KIT

Big 10 Voting Challenge horizontal mark


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Big 10 Voting Challenge vertical mark


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