Taking Care of Maize & Blue Campaign
Due to the unprecedented coronavirus pandemic, reaching out to students and their families about class structure and campus health and safety protocols is more important than ever, and this toolkit—which contains graphic assets for digital, print, social and outdoor in a variety of formats—will make that job easier.
Read more about the public health-informed semester on the Maize & Blue Campus Blueprint website.
View the Taking Care of Maize & Blue campaign page.
Please use the following assets to help raise awareness about health and safety measures to stop the spread of COVID-19 and protect our community. We encourage you to share and post them throughout your school, college and department.
Photography
Photos of students, faculty and staff sharing the “Reasons Why” they are following public health guidelines to stop the spread of COVID-19.
Wolverine Culture of Care
The Division of Student Life worked closely with U-M students across campus this summer to develop the Wolverine Culture of Care — a commitment to keeping the U-M campus community as healthy and safe as possible. We encourage you to review and post these guidelines as a reminder on how to best care for yourself and to be respectful of your impact on the health of others. View and print the Wolverine Culture of Care.
Digital Signage
Digital Signage is available in the following sizes:
- 16×9
- 1024×768
- 1440×1920
- 1920×1080
Videos
Videos of students, faculty and staff sharing the “Reasons Why” they are following public health guidelines to stop the spread of COVID-19.
What’s Your Reason? – Campus Perspectives
What’s Your Reason? – We’re Leaders & Best
What’s Your Reason? – We Owe it to Ourselves
What’s Your Reason? – The Health of Others
Email template
The email can be customized by adding content to the main content area.
Using the included code, the HTML can be sent using your preferred newsletter tool (Mailchimp, Constant Contact, etc).
See the Pen What’s Your Reason Template – Taking Care of Maize & Blue by UM Creative (@umichcreative) on CodePen.
Or, the HTML template can be copied from the template and pasted into Gmail. To edit and send the email:
- Click on the link of the template
- Take your cursor and click on any part of the email template
- Hit ⌘ + A (or control + A for Windows) to ‘select all’ of the template
- Hit ⌘ + C (or control + C for Windows) to ‘copy’ the template
- Open a new email and hit ⌘ + V (or control + V for Windows) to ‘paste’ the template in the body of the email
- Edit the text as you see fit and send!
Web banners
These banners are responsive and can be added to your website by a developer.
See the Pen Toolkit Website Banners by UM Creative (@umichcreative) on CodePen.