There are many ways you can raise awareness about your school, college or unit. Get details on digital banners, print ads, Diag boards and much more below.
Selected advertising opportunities on the U-M campus
Diag Boards
Despite their name, Diag boards are not limited to the Diag. These plywood ad boards can be found in over 70 different locations on campus, from the Arch to the Hill Area to North Campus. Advertisers can reserve Diag board locations on a week-by-week basis during the academic year (month-by-month in summer). The minimum reservation is one week; the maximum reservation is one semester.
Due to high demand for Diag boards, a lottery is conducted each semester. Contact SORC staff for more information.
Diag Banners
Due to high demand for Diag banners, a lottery is conducted each semester. Contact SORC staff for more information.
There are nine banner pole locations on the Diag. Advertisers can reserve them on a week-by-week basis during the academic year (month-by-month in summer). Advertisers create their designs and submit them to SORC staff; SORC drivers install the banners.
Digital Signage
Paid Ads: Digital advertising screens are a great way to convey your message in full color to the campus community in the League, Pierpont Commons, Palmer Commons, and many campus computing sites. Advertisers can reserve advertising space on over 20 digital screens around campus on a day-by-day basis. Contact SORC for more information. The minimum reservation is three days; the maximum reservation is one semester.
Free Ads: ITS digital signage is an open, collaborative, environment where individual sign owners can
volunteer to display promotional content from other U-M units on their signs. All communicators can easily submit content using a simple Google Form that includes campaign information (e.g., timing, desired audience).
Digital Signage: UM-Flint: Find information on submitting digital sign graphics to the Division of Student Affairs digital signs here. The guidelines are in the folder. The graphics must comply with all style guidelines in order to be posted.
Digital Signage: UM-Dearborn: Information on digital advertising opportunities on the Dearborn campus can be found here.
Kiosk Toppers
Did you know…that those cement kiosks you see around campus are actually covers for air intake valves? They’re also a great opportunity for advertising. Space is free, but there is a small charge for creative services, production and installation.
PLEASE NOTE: Campus kiosks are not managed by Michigan Creative, and are considered “open” spaces where members of the campus community may post flyers and posters. Therefore, we cannot guarantee that your kiosk topper will not be covered up by another flyer.
Toppers can be installed on the kiosks in the following campus locations:
- Next to the Michigan Union on State Street
- By the West Hall arch on South University
- On E. Medical Center Drive and Observatory St
- Next to SAB on Maynard
- Near Pierpont Commons (North Campus)
- Corner of State Street and North University
- On Beal Ave. and Hayward St. (near bus stop on North Campus)
- Near Lorch Hall (NE corner) and School of Education
- Next to Randall Lab on the Diag
- Next to Tappan Hall on South University
- In front of South Quad on East Madison
- On East University and Willard streets
- Near Central Campus Transit Center
- Near Weiser Hall
- Outside School of Kinesiology, close to Diag
- East of Dana Building
Kiosk Schedule, Specs, Guidelines and Pricing Information
Schedule
Toppers are scheduled in 4- to 6-week flights. Longer runs are also available for certain campaigns (e.g. campuswide and presidential initiatives, etc.)
Production Specs
Each kiosk topper is 192″ x 16″, roughly equivalent to a Diag banner or leaderboard ad. The message generally repeats around the topper two times. Please submit a hi-res PDF (with cropmarks and bleed) as a final file. Michigan Creative schedules the ads and creates the layouts; the U-M Sign Shop handles all production and installation.
Messaging Guidelines
Toppers should:
- align with U-M’s brand pillars and positioning
- promote U-M’s academic excellence
- drive awareness of U-M programs and events
Creative Guidelines
- Space is limited, so copy should be kept to a minimum.
- Each topper must include the official unit logo signature
Pricing
- Printing and installation: $125 per topper (Sign Shop)
- Production coordination and project management: $280-$420 per campaign/flight (Michigan Creative)
Submission
- Kiosk toppers should be scheduled at least 3-4 weeks in advance, with final artwork due 2 weeks in advance of the desired run date to allow time for production and installation.
Contact Michigan Creative for more information or to schedule an ad.
Lightpole Banners
Lightpole banners are managed by the Campus Planning Office in AEC (Architecture, Engineering & Construction). Submit requests at least 8 weeks prior to desired installation date, and allow 4-5 weeks for review/approval and 2-3 weeks for fabrication/installation. For more information, email Jessica DeVol, 615-6175.
Michigan Daily
Advertising with the U-M’s student newspaper, The Michigan Daily, is one of the best ways to reach the UM-Ann Arbor campus’ 32K students. Print, digital, and social advertising is available at competitive rates.
Get more info here or contact The Daily via email: the display advertising department can be reached at wmg-contact@umich.edu.
Stadium Marquee
Located outside the Michigan Stadium/Crisler Center complex on W. Stadium Blvd., the stadium marquee offers free advertising space for U-M schools, colleges and units. Stadium Blvd. averages a daily traffic count of over 25,000 cars (not counting football game day traffic), so the marquee is an easy, inexpensive way to get your message out. For specs and guidelines, visit the webpage.
Targeted Emails
If you need to communicate with a specific group of faculty, staff or students, targeted emails are a great option. Read more on the HR webpage.
U-M Visitors Guide
Momentous Campus Media, a national company with headquarters in Boulder, Colorado, publishes dozens of campus visitor guides for universities across the country, including the University of Michigan’s. U-M units can purchase ad space in the guide, which is produced by Student Life; email Momentous or visit the
website for details.
University Record
If you want to reach the U-M community (and its 9,000+ retirees), advertising in the Record is a must. The print edition comes out 36 times during the school year, and each print ad placement comes with a free digital banner. Such a deal! Read more on the Record’s advertising page, or contact Richard Milliman at 734-764-4342 or danirj@umich.edu.