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Vice President for Communications, University of Michigan

Brand & Visual Identity

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Design Resources

Colors

View our primary and secondary color palettes for print and web.

Colors - Design Resources

Typography

Learn about our recommended fonts and how to use them wisely.

Typography guidelines at U-M

Accessibility

Whether print or digital, accessibility is critically important at U-M

Graphics about accessibility standards

PHOTOGRAPHY

Capture the U-M spirit with photos that embody our brand personality. Here’s what you need to know.

design resources

Templates

Find useful design templates for branding your presentations and emails.

Template guidelines at U-M

Special Initiative Toolkits

Access templates and design elements for major university initiatives.

Special initiative toolkit guidelines at U-M

Download Style Guide

The style guide is available for download.

Design Resources

  • Colors
  • Typography
  • Accessibility
  • Photography
  • Templates
  • Special Initiative Toolkits
  • Download Style Guide (PDF)
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Office of the Vice President for Communications

University of Michigan

Fleming Administration Building
503 Thompson Street
Ann Arbor MI 48109-1340

(734) 764-9270

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