Our brand pillars and key messaging
You can use the pillars of the University of Michigan brand (academic prestige, public ethos and history, tradition & culture) as a framework for your key messaging. For the latest U-M statistics and rankings to support your key points, you can use the Michigan Almanac as a resource.
While the brand pillars are a good jumping-off point, content creators and editors university-wide should be thinking about how to illustrate these ideas with real-world examples. For example, instead of stating “We are home to world-class faculty and students,” think about featuring a faculty member who just won an award for a research breakthrough, with a short explanation of the findings. As communicators, the goal is to always be thinking about how to express the results and outcomes (impact) of these pillars in an authentic way.
Abbreviations
There is no shortage of abbreviations and acronyms at U-M. Do you know which ones to use?
