Editorial Resources

Our brand pillars and key messaging

You can use the pillars of the University of Michigan brand (academic prestige, public ethos and history, tradition & culture) as a framework for your key messaging. For the latest U-M statistics and rankings to support your key points, you can use the Michigan Almanac as a resource.

While the brand pillars are a good jumping-off point, content creators and editors university-wide should be thinking about how to illustrate these ideas with real-world examples. For example, instead of stating “We are home to world-class faculty and students,” think about featuring a faculty member who just won an award for a research breakthrough, with a short explanation of the findings. As communicators, the goal is to always be thinking about how to express the results and outcomes (impact) of these pillars in an authentic way.