Planet Blue

Planet Blue is the University of Michigan’s Sustainability Initiative. It represents the breadth and depth of U-M’s sustainability work in education, research, operations and community engagement. The Planet Blue logo may be used to represent a number of sustainability-related activities at U-M. Please see the style guide for clear and consistent graphic standards that can be used to promote this work and engage our community.

Style Guide

The style guide has been created to provide clear and consistent graphic standards that can be successfully used to promote the sustainability and engage our community.

PLEASE NOTE: Planet Blue logo sets are no longer available in black and white. Please email us for further information.

Planet Blue MARKS KIT (.ZIP)

Planet Blue, formal horizontal signature logo - University of Michigan

Formal Horizontal Logo: Reproduce in color whenever possible. White is the most effective background because it provides a clean, crisp contrast.

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Planet Blue, informal horizontal logo - University of Michigan

Informal Horizontal Logo: As the title suggests, this mark is intended for informal use. Linking the Planet Blue name directly to the Block M without the addition of “University of Michigan” should be reserved for internal communications, or for outreach to stakeholders who are already familiar with the initiative.

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Planet Blue, formal vertical logo - University of Michigan

Formal Vertical Logo: This signature is typically reserved for settings in which there is limited space and the preferred horizontal signature would not be legible.

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Planet Blue, formal vertical logo - University of Michigan

Informal Vertical Logo: The blue background is part of the mark and must not be separated from the other elements.

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