The University of Michigan is pursuing multiple interdisciplinary efforts in sustainability and advancing solutions to address the climate crisis — one of the defining scientific and social challenges of our time. Planet Blue refers to the varied work in sustainability taking place at U-M. It represents all of the university’s efforts toward promoting and creating a more sustainable future both on campus and around the world, covering research, campus involvement, leadership and operations.
ALL Planet Blue logos have been updated as of June 2023. If you are currently using an older version on your website, please replace it with the appropriate downloads provided below.
LOGOS
Download complete logo set here (.zip)
Included you will find:
- Horizontal logos
- Vertical logos
- Social media marks – including a version with a white outline to be used on dark backgrounds
Colors & Typography
Color is often the strongest association an audience has with a brand. Our color palette can form strong emotional associations with our audiences because of its connection to the greater University of Michigan.
Our primary palette consists of the university’s two main colors, maize (PMS 7406) and blue (PMS 282). They should be present and prominent in any communication we produce. The secondary palette supports the two primary colors to capture energy and interest. Never use these colors without the presence of Michigan maize or blue.
Visit the Colors section on this website to learn more about the U-M brand color palette.
TYPOGRAPHY:
For Planet Blue marketing materials, use a typeface with conventional letterforms, generous spacing and a tall x-height (the height of lowercase letters in relation to uppercase). To learn more about the legibility and readability of fonts, visit the Typography page of this website, which also includes font recommendations.
Photography
The photos used to represent the Planet Blue brand should be bold, dynamic and compelling. It should help convey the current state of global sustainability challenges and represent the many ways the U-M community is actively pursuing solutions through research, academics, outreach and campus operations.
Check our photo library for images available for Planet Blue communications and marketing.