U-M Logo Guidelines

Maintaining Clear Space

Always position the logo for maximum impact and give it plenty of room to help to ensure visibility and legibility.

The minimum clear space for the University of Michigan logo is defined as twice the height of the block serif. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.

Primary U-M logo - safe space
Primary Logo

x = internal breathing space based on the size of the serif
2x = external safe space to aid readability and ensure no other graphic becomes visually attached  to the official identity

Secondary mark for the U-M logo
Secondary Mark

2x = external safe space to ensure nothing comes close enough to make the Block M look like part of a larger graphic

Minimum Size

When reproducing the primary logo, be conscious of its size and legibility — a signature that is too small ceases to serve any useful communication function. The primary logo should never appear less than 3/4″ tall in printed materials, and no less than 75 px tall in the digital realm. A logo signature may be reduced 3/8″ tall in print, and 36 px digitally.

Print: 3/4″
Web: 75px

Print: 3/8″
Web: 36px

You may not alter the marks in any way.

DO NOT change typeface of U-M logo
DO NOT replace the official typeface with any other.
DO NOT change the size, shape, or color of U-M logo
DO NOT modify, redesign, redraw, animate, modify element sizze or position or color, or alter the proportions of the logo/secondary mark.
DO NOT rotate or render in 3-D the U-M logo
DO NOT rotate or render the logo/secondary mark three-dimensionally.
DO NOT use the U-M logo as part of another word
DO NOT use any part of the logo/secondary mark, including the Block M, or a “proxy” M, as part of another word.
DO NOT add images or text to the U-M logo
DO NOT add additional words, images (including religious imagery), or any other new elements to the logo/ssecondary mark.
DO NOT combine the U-M logo within or containing other shapes or patterns
DO NOT enclose the logo/secondary mark ina shape, combine it with other design elements or effects, or create the mark out of other objects.