U-M Logo Guidelines

Maintaining Clear Space

Always position the logo for maximum impact and give it plenty of room to help to ensure visibility and legibility.

The minimum clear space for the University of Michigan logo is defined as twice the height of the block serif. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.

Primary U-M logo - safe space
Primary Logo

x = internal breathing space based on the size of the serif
2x = external safe space to aid readability and ensure no other graphic becomes visually attached  to the official identity

Secondary mark for the U-M logo
Secondary Mark

2x = external safe space to ensure nothing comes close enough to make the Block M look like part of a larger graphic

Minimum Size

When reproducing the primary logo, be conscious of its size and legibility — a signature that is too small ceases to serve any useful communication function. The primary logo should never appear less than 3/4″ tall in printed materials, and no less than 75 px tall in the digital realm. A unit logo may be reduced 3/8″ tall in print, and 36 px digitally.

Print: 3/4″
Web: 75px

Print: 3/8″
Web: 36px

Guidelines: Primary Logo

You may not alter the logo in any way. Specifically:

DO NOT modify, redesign, redraw, animate, distort or alter the proportions of the logo
DO NOT add words, images, or other design elements or effects to the logo, or add the logo to another graphic
DO NOT modify the size or position relationship of any element within the logo
U-M primary logo
DO NOT rotate or render the logo three-dimensionally
DO NOT replace the official typeface with any other

Guidelines: Secondary Logo

You may not alter the mark in any way. Specifically:

DO NOT modify, redesign, redraw, distort or alter the proportions of the mark
DO NOT add words, images, or other design elements or effects to the mark, or add the mark to another graphic
DO NOT modify the size or position relationship of any element within the logo
Block M
DO NOT rotate or render the mark three-dimensionally
DO NOT use any part of the mark as part of another word*
*A single exception was made for the use of the Block M in the word “home” in the phrase “welcome hoMe”