Maintaining Clear Space
Always position the logo for maximum impact and give it plenty of room to help to ensure visibility and legibility.
The minimum clear space for the University of Michigan logo is defined as twice the height of the block serif. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.
x = internal breathing space based on the size of the serif
2x = external safe space to aid readability and ensure no other graphic becomes visually attached to the official identity
2x = external safe space to ensure nothing comes close enough to make the Block M look like part of a larger graphic
When reproducing the primary logo, be conscious of its size and legibility — a signature that is too small ceases to serve any useful communication function. The primary logo should never appear less than 3/4″ tall in printed materials, and no less than 75 px tall in the digital realm. A logo signature may be reduced 3/8″ tall in print, and 36 px digitally.