Unit Logos

The University of Michigan’s identity system is designed to create and maintain unity — to ensure that no matter which campus, college or unit is issuing the communication, it is properly and strongly branded.

Unit Logo Generator

To make unit logos for the Ann Arbor and Dearborn campuses, please visit the logo generator. UM-Flint creates its own unit logos. For information or to request a UM-Flint unit logo, please contact the Office of University Communications & Marketing at 810-237-6570 or email Flint.UCOM@umich.edu.

NOTE: You must have access to the generator before you can make unit logos. Please email us at idstandards@umich.edu if you need help logging in.

Formal Unit Logo

sample formal signature logo for U-M units

In this most formal signature, the ‘hero’ is featured in the marquee location, making it the most visually prominent element of the mark.

Usage:

Schools/Colleges: Official name of School/College, Degree-Granting Programs, Centers and Internal Administrative Departments/Units.

Administrative Offices: Institutes, Offices, Divisions, Units.

Marketing Unit Logo

sample marketing signature logo for U-M units

As the title suggests, this mark is intended for informal representation of a unit. Linking the unit directly to the Block M without the addition of “University of Michigan” should be reserved for internal communications or for outreach to stakeholders who are already familiar with the unit.

Usage:

Schools/Colleges: Official name of School/College, Degree-Granting Programs and Centers.
(CANNOT BE USED FOR SCHOOL/COLLEGE ADMINISTRATIVE DEPARTMENTS — e.g. Career Services, Office of Student Life, etc.)

Administrative Offices: Institutes, Offices, Divisions, Units.

Informal Unit Logo

sample informal signature logo for U-M units

As the title suggests, this mark is intended for informal representation of a unit. Linking the unit directly to the Block M without the addition of “University of Michigan” should be reserved for internal communications or for outreach to stakeholders who are already familiar with the unit.

Usage:

Administrative Offices: Institutes, Offices, Divisions, Units.

Schools/Colleges: Official name of School/College, Degree-Granting Programs and Centers.
(CANNOT BE USED FOR SCHOOL/COLLEGE ADMINISTRATIVE DEPARTMENTS — e.g. Career Services, Office of Student Life, etc.)

Formal Stacked Unit Logo

sample stacked signature logo for U-M units

This logo is typically reserved for settings in which there is limited space and the preferred horizontal mark would not be legible. This logo is considered equivalent to the Marketing logo.

Usage:

Schools/Colleges: Official name of School/College, Degree-Granting Programs, Centers and Internal Administrative Departments.

Administrative Offices: Institutes, Offices, Divisions, Units.